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A brand name manager makes essential choices on how an organization should really existing by itself to focus on audiences and the way to craft a brand that produces the desired perception. This function conducts market place research to be aware of where goods or providers suit into a certain marketplace and how to established a business besides i

Market segmentation consists of having the total heterogeneous marketplace for a product and dividing it into many sub-markets or segments, Every single of which tends to be homogeneous in all substantial aspects.[twelve] The method is conducted for 2 most important functions: better allocation of a organization's finite means and to higher serve t

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